News Releases

MEDIA ALERT: VISIT THE FRIESLANDCAMPINA WINTER FANCY FOOD SHOW BOOTH #1949
February 6 -8th, Las Vegas Convention Center, South Hall
And Take an International Tour of World Cheeses
SEE THE DEBUT OF ROYAL HOLLANDIA AND OTHER SIGNATURE BRANDS, INCLUDING A DUTCH MASTERPIECE; GAYO AZUL AND PARRANO, AS WELL AS OTHERS

WHO:

  • FrieslandCampina, Paramus, NJ, the world’s largest Gouda and Dutch cheese producer and one of the largest U.S. importer of Specialty Cheeses, showcase their diverse and exciting cheese brands from the Netherlands, UK, Denmark, Australia, Ireland, and other countries.
  • FrieslandCampina’s rich portfolio includes over a dozen cheese brands, including the company’s signature Dutch-made Royal Hollandia, Gayo Azul, A Dutch Masterpiece, Parrano, and other brands.  Also, see the U.K brands, including cheddar from Wyke Farms®, Ivy’s, and British Organic Dairy Company.
  • FrieslandCampina is rich in heritage, with deep roots in Dutch culture and a history of selling products across the globe for a century and in the U.S. for over fifty years.

WHAT:    

Learn about FrieslandCampina and its rich portfolio of over a dozen cheese brands from across the globe:

  • Introducing Royal Hollandia, defined as “premium” and transcending the notion of superior quality.  Made with the highest quality ingredients, which began over 120 years ago, the Royal Hollandia product formats include Royal Hollandia Entry Packs, an entirely new cheese for the deli, allowing consumers to try cheeses in smaller sizes and price points. Available in 5 varieties Mild Gouda, Creamy Swiss, Smoke Flavored Gouda, Chili Pepper, and Mediterranean Herb. Also, see Royal Hollandia Wheels, Balls, Bulk Products, and Wedges, including Gouda, Edam, Maasdam, and Leyden, all of which owe their name to the Dutch cities they originated from. Royal Hollandia Snacks come in a pouch made from fully recyclable material and are available in Mild Gouda, Smoked Flavored Gouda, and Chili Pepper. And finally, Royal Hollandia Slices premium sliced cheese is offered in a peel and resealable tray. It is available in five varieties, including Mild Gouda, Creamy Swiss, Mediterranean Herb, Chili Pepper, and Smoke Flavored Gouda.
  • Get to know A Dutch Masterpiece, a true Dutch tradition.  The classic but unique A Dutch Masterpiece collection of four premium mature cheeses has won excellence awards worldwide thanks to the exclusive recipes and commitment to the art of traditional Dutch cheesemaking. Savor the slightly rich flavor of Vincent, the full-bodied flavor of Frans Hals, the delicate fruity flavor of Vermeer, or Rembrandt’s sharp taste and delicious texture.
  • Sample Gayo Azul, the delicious Hispanic cheeses with a Dutch influence.Gayo Azul’s traditional premium cheeses draw on both the rich heritage of Dutch and Hispanic cheesemaking. With such an emphasis on authentic flavor and premium quality, it’s no wonder Gayo Azul has been a traditional staple in homes for over half a century. The Gayo Azul versatile assortment is sure to please any cheese lover, offering a range of traditional Dutch cheeses that are offered in convenient sizes like Gouda, Edam, and European Swiss, as well as fresh Queso Blanco, Queso Para Freir, and the NEW Cotija. 
  •  Try Parrano, a versatile and delicious cheese that captures the alluring nutty flavor and buttery aroma of a fine-aged Parmesan and finishes with the smooth, creamy texture of a Dutch Gouda, versatile enough to cut, shred and melt. Parrano’s selection includes Originale and Truffle, made with the creamy sweetness of Originale and includes a generous amount of black truffle shavings for a complex flavor like no other. 
  • Sample the delicious Cheddars from UK Based Wyke Farms, Ivy’s, and British Organic Dairy Co.

WHEN/WHERE:       

  • Winter Fancy Food Show- Las Vegas Convention Center, South Hall
  • Booth #1949
  • February 6th – 8th

Meet Debbie Seife, Marketing Director FrieslandCampina North America, for interviews and samples at the booth.

Interviews & samples available – sbender@bendergrouppr.com  973-650-1218