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Jelly Belly Unleashes Extreme BeanBoozled with 10 All-Bad Flavors
(No, literally, they are all bad this time. All of them.)

FAIRFIELD, CALIF., Jan. 13, 2019 -- Winter Fancy Food Show (booth 3301) -- No safety nets. No good flavors. No relief. Fans of BeanBoozled® jelly beans from Jelly Belly Candy Company are in for a hilarious time with the new Extreme BeanBoozled gift (“gift”) box.

Packed with 10 weird and wild flavors, this is the only package of BeanBoozled jelly beans that doesn’t have delicious lookalikes among the assortment. No need to question what kind of flavor you will get. Rest assured, that’s not Buttered Popcorn, that’s absolutely Rotten Egg. That’s not Birthday Cake, that’s certainly Dirty Dishwater. And that’s not Coconut, that’s definitely Spoiled Milk.

Usually found mixed in an assortment with 10 delicious Jelly Belly® jelly bean flavors that look just like their wild counterparts, BeanBoozled jelly beans have amassed a large following online with user-generated videos gaining hundreds of millions of views on video sharing sites over the last decade. The humor in the experience comes from the often hilarious reactions to the weird and wild flavors in the mix. These not-so-delicious flavors are in the spotlight in the new gift box. With Extreme BeanBoozled, fans can add even more mischief to game night and quality time with friends. Be sure to invite the right people. Extreme BeanBoozled is only for the brave and daring.

Skunk Spray returns in this Extreme BeanBoozled line up, coming out of retirement to join nine other vicious flavors. Each flavor is packed in special compartments inside, making selecting flavors easier than keeping a straight face while your friends take turns eating them. Available in a 4.25-oz. gift box in March.

Originally introduced in 2007, the BeanBoozled Collection’s popularity skyrocketed in 2013 with the launch of the line’s 3rd Edition. The pop culture sensation can be seen in more than two million hilarious user-generated online videos, with hundreds more added each day.

About BeanBoozled:

Jelly Belly dares the bravest candy lovers, pop culture enthusiasts, and foodies to try their luck with look-alike pairs of jelly bean flavors. Each color is either a delicious flavor or a wild one. Is it tasty Juicy Pear, or Booger flavor? Is that Tutti-Fruitti, or Stinky Socks? There’s only one way to find out! With more than two million fan videos already uploaded to YouTube, the BeanBoozled Challenge is a cultural phenomenon. BeanBoozled jelly beans are certified OU Kosher, and are free of gelatin, gluten, fat and dairy. Follow the brand on Instagram.

About Jelly Belly Candy Company:

Jelly Belly Candy Company was founded in 1898, and began making Jelly Belly® jelly beans in 1976. Today, Jelly Belly products are sold all over the world and the company remains family owned and operated by the fourth, fifth and sixth generations of the candy-making family. For more information about Jelly Belly and its confections, visit www.jellybelly.com, or consumers can call (800) 522-3267 and retailers can call (800) 323-9380. Connect with the company online on Facebook, Instagram, Pinterest, YouTube and LinkedIn.

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For further information: Jana Sanders Perry, (707) 399-2221, publicrelations@jellybelly.com