Numi Organic Tea Unveils New Packaging and New Formulations at Winter Fancy Food Show 2018
SAN FRANCISCO (January 22, 2017) – Leading premium organic tea brand, Numi Organic Tea, will show off new packaging and product formulations that demonstrate its commitment to people, planet and the purest, best-tasting organic tea at the 2018 Winter Fancy Food Show, January 21-23 in San Francisco. Located at booth 788 in the North Hall of the Moscone Center, Numi executives and experts will be on hand throughout the show to discuss and sample some of the hottest tea trends on the horizon while highlighting the company’s 18-year commitment to responsible and sustainable business practices.
- Get a first look at new package designs that highlight Numi’s impact on its farming communities worldwide. Coming February 2018.
- Together for H2OPE, a global initiative from the Numi Foundation which provides clean, safe drinking water to Numi farming communities around the world, will be featured on four SKUs from two regions currently benefiting from the program:
- Black tea from Assam, India - Aged Earl Grey and Golden Chai
- Turmeric from Madagascar - Three Roots and Amber Sun
- Numi’s Fair Labor program, which advances social responsibility throughout the entire foreign supply chain, will be featured on three SKUs from two regions:
- South Africa - Rooibos
- Yunnan, China - Chocolate Pu-erh and Emperor’s Pu-erh
- Be the first to sip updated formulations for some of Numi’s most popular teas. Coming Summer 2018.
- Breakfast Blend features a bolder, richer brew, reminiscent of a traditional English Breakfast, that tastes great with milk.
- Matcha Toasted Rice: Numi’s classic Genmaicha green tea, gets an extra boost of vibrancy and antioxidants with the addition of Matcha.
- Ginger Lemon, features an updated blend with more zesty ginger and bright lemon flavor still featuring Decaf Green Tea, for a warming and healthful cup.
- Explore teas that fit within the hottest food trends of the year, from floral and Middle Eastern flavors to tea-focused recipes, mocktails and ingredient transparency.
- Taste Numi’s Holistic Teasans, its newest line of herbal tea tonics featuring emerging functional herbs from around the world focused on elevating mood and emotion as a key component of wellness.
- Rediscover Numi’s perennially popular Turmeric teas and Turmeric Golden Lattes™. The turmeric tea category continues to grow, posting 138% growth within the Natural & Specialty channels as consumers look to incorporate this healthful ingredient into their daily diets.
Fancy Food attendees are also invited to Happy Hour with music and craft tea infused cocktails from 3-5 pm on Sunday and Monday, January 21 and 22 in booth #788.
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NUMI ORGANIC TEA
Founded in 1999 by brother and sister team Ahmed Rahim (the alchemist) and Reem Rahim (the artist), Numi Organic Tea is a purveyor of premium quality organic, non-GMO and fair trade certified teas and teasans. Numi blends its organic leaf teas with only real herbs, fruits, flowers and spices—not unnecessary “natural” flavorings or perfumes. Numi products are packaged in recycled-content containers and non-GMO biodegradable bags and are available in retail outlets in more than 30 countries worldwide, including the U.S., Canada, the UK, Denmark, the Netherlands and online at www.NumiTea.com. An award-winning social enterprise and founding B-Corporation member, Numi supports community development projects worldwide. To learn more, visit NumiTea.com and follow Numi at Instagram.com/NumiOrganicTea, Facebook.com/NumiTea, Twitter.com/NumiTea and Pinterest.com/NumiTea.
