Chicago, Ill. (Jan. 21, 2017) – Enjoy Life Foods, the #1 brand in the Free-From food category, will feature new packaging for its expanding portfolio of allergy-friendly foods at Winter Fancy Food Show 2018. Acknowledging that teal is the recognized color of food allergy awareness, this new colorful and consistent design creates a cohesive brand block on shelf, making it easy for ingredient-conscious shoppers to find Enjoy Life’s 70+ products within the traditional supermarket aisles. Attendees of Winter Fancy Food Show can view the new packaging at booth #1458.
“Since establishing the Free-From category in 2001, Enjoy Life’s mission has always been to create the best-tasting, allergy-friendly foods available so people don’t feel like they’re sacrificing taste,” said Joel Warady, Chief Sales & Marketing Officer at Enjoy Life Foods. “As increasingly more people seek products that meet their special needs due to medical conditions, intolerances, allergies or simply a desire for foods formulated with clean, all-natural ingredients, our new packaging celebrates the curated ingredients we use in our award-winning products. We focus on what we are as opposed to what we are not; we are great tasting products made with best-in-class ingredients.”
Featuring real food photography on the front panel that depicts the delicious foods’ wholesome ingredients found inside, each eye-catching package touts Enjoy Life’s iconic red logo in the upper left corner. Positioned to the right is a bold yellow flag banner that gives shoppers an easy reference to allergy-friendly ingredient callouts and product certifications, including Certified Gluten Free, Non-GMO Project Verified, Certified Vegan (where applicable) and Kosher. The back panel communicates Enjoy Life’s unique story as a Free-From food pioneer committed to providing the millions of people living with food allergies and intolerances great-tasting, worry-free products they can savor and trust.
Aimed to take the guesswork out of product selection, Enjoy Life’s new packaging allows consumers to eat freely knowing that each product is free-from 14 common allergens, including wheat, peanuts, tree nuts, dairy, casein, soy, egg, sesame, sulfites, lupin, mustard, fish, shellfish, and crustaceans.
The new packaging has started to appear on shelves at conventional and natural retailers nationwide this month. To learn more about Enjoy Life’s full portfolio of snacks, or to purchase the new flavors, please visit www.EnjoyLifeFoods.com.
About Enjoy Life Foods
Enjoy Life Foods is the leading brand in the growing Free-From category, featuring a robust portfolio of Certified Gluten-Free and Non-GMO Project Verified products that are free-from 14 allergens – wheat, peanuts, tree nuts, dairy, casein, soy, egg, sesame, sulfites, lupin, mustard, fish, shellfish, and crustaceans. Founded with the goal to create great-tasting, allergy-friendly foods, the Enjoy Life line includes cookies, snack bars, chocolate bars, baking chocolate, baking mixes, seed and fruit mixes, protein bites and lentil chips, all available in natural and conventional grocers and mass retailers throughout the United States and Canada. Enjoy Life’s mission and brand promise is to deliver safe, better-for-you products free-from food allergens, but not free-from taste so everyone can Enjoy Life and Eat Freely! To learn more about Enjoy Life, visit www.EnjoyLifeFoods.com, ‘Like’ us on Facebook, or follow us on Twitter, Instagram, Pinterest or Snapchat.
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