News Releases

CRAFTED COCKTAILS ANNOUNCES REBRANDING AND LAUNCHES ALL-NATURAL SODA LINE
Crafted Brand Company Introduces Low-Calorie Sparkling Drinking Vinegars at Winter Fancy Food Show

ENCINITAS, CA (January 20, 2018) – Crafted Cocktails, the nationwide cocktail mixer company that brings the science and sophistication of elite mixologists into the home, unveiled today their new branding, Crafted Brand Company. Along with rebrand, the company will introduce their new line of Crafted Sodas, debuting four flavors: Blackberry Sparkling Drinking Vinegar, Strawberry Sparkling Drinking Vinegar, Ginger Sparkling Drinking Vinegar and Club Soda with Hawaiian Sea Salt at the 2018 Winter Fancy Food Show in San Francisco, CA.

Crafted Brand Company now encompasses two divisions, Crafted Cocktails and Crafted Sodas. Building on a successful national distribution of cocktail mixers and shrubs, the Sparkling Drinking Vinegars bring a tasty miracle of modern mixology in the form of an all-natural soda sweetened with 100% agave nectar. Similar to the mixers and shrubs, Crafted Sodas are made with natural, high quality ingredients such as fruit and champagne grape vinegar to provide great taste without added sugars, artificial ingredients or preservatives. They will be available the first quarter of 2018 with an MSRP of $5.99 for a pack of four 12 oz. bottles.

“With the launch Crafted Sodas, we are excited to expand our all-natural sodas into the sparkling water space; this high-quality product is an excellent alternative to the sugar-filled sodas currently available in the market” said Felicia Vieira, Founder & CEO, Crafted Brand Company. “Rebranding our company gives us the ability to continue to develop unique, high-end flavors and expand our product offerings.”

Crafted Brand Company will be located at booth #757 in the Winter Fest Fancy Food Show January 21 – 23, 2018 and will be sampling their new line of Crafted Sodas flavors: Blackberry, Strawberry, Ginger and Club Soda with Hawaiian Sea Salt. As well as their seven all-natural cocktail mixer flavors: Margarita, Mule, Moonlight (Spicy Watermelon), Lanai (Jalapeño Pineapple), Bloody Mary, Gimlet &Piña Colada and their five Shrubs: Blackberry, Asian Pear, Ginger, Strawberry and Pineapple.

For more information about Crafted Brand Company, visit www.craftedbrandcompany.com

ABOUT CRAFTED BRAND COMPANY:

Founded in 2013 by Felicia Vieira, Crafted Brand Company offers all-natural cocktails mixers, shrubs and sodas to retailers, bars and consumers around the world. Since its inception, the once home-grown business has grown exponentially, increasing production by 500 percent and now available to any size retailer within the United States. Using 100 percent agave and no added sugars or preservatives, all of Crafted Brand Company’s products are delicious, healthy and under 60 calories per serving. Crafted Brand Company’s mission is to bring the quality and flavors from the world’s top mixologists home to consumers nationwide.

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For further information: NAME – Adam Mucci, EMAIL – mucci@craftedbrandcompany.com, PHONE – 1-512-560-3551