New flavor is the latest addition to the tasty collection of sports performance chews
FAIRFIELD, CALIF., Jan. 23, 2017 - Winter Fancy Food Show, South Hall, Booth 4105 -- Nearly 12 years ago, Jelly Belly Candy Company brought its flavor innovation to the world of athletics with Sport Beans(R) jelly beans, the world’s first sports performance jelly beans. This innovative line, designed for endurance athletes and clinically proven to maximize sports performance, continues to expand with the delicious addition of a new Strawberry Banana Smoothie flavor set for release early this year.
With a taste that goes above and beyond traditional sports nutritional products, Strawberry Banana Smoothie Sport Beans jelly beans have a burst of sweet berry and a subtle hint of banana flavor in a creamy smoothie blend – all while helping the body refuel. Scientifically formulated for sports performance, Sport Beans jelly beans provide: 25 grams of carbohydrates for fuel; electrolytes to maintain fluid balance; and vitamins to help burn carbs and fat, and protect muscles against oxidative damage. The line is gluten free, made with non-GMO ingredients, flavors and colors from natural sources, and tapioca syrup.
Strawberry Banana Smoothie joins other refreshing Sport Beans jelly bean flavors of Lemon Lime, Orange, Berry, Fruit Punch, Juicy Pear and Green Apple. Extreme Sport Beans jelly beans, a caffeinated variety, are also available in Watermelon, Cherry and Pomegranate flavors.
Sport Beans jelly beans are popular sports performance chews among athletes including cyclists, triathletes, marathon runners and fitness enthusiasts. According to the American College of Sports Medicine, a leading professional organization on sports performance, consuming carbohydrates and electrolytes during exercise lasting about 60 minutes or longer prevents fatigue and boosts performance.
Each resealable package of Sport Beans jelly beans contains a 100-calorie single serving for portable power before, during and after exercise.
Sport Beans are available in sporting goods stores, running and cycling shops, and major grocery chains across the country. Available online at www.SportBeans.com or call the Jelly Belly Hotline at 800-522-3267. Follow Sport Beans on Facebook at www.Facebook.com/SportBeansUSA.
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