News Releases

SMASHMALLOW BRINGS PREMIUM SNACKABLE MARSHMALLOWS TO WINTER FANCY FOOD SHOW
Artisanal Marshmallow Brand to Exhibit Gourmet Products at Premier Specialty Food Trade Show

SONOMA, CA (January 22, 2017) – SmashMallow, a delicious snackable marshmallow brand, will be exhibiting at this years’ Winter Fancy Food Show. This is the newest brand to launch from Jon Sebastiani’s Sonoma Brands product incubator, and marks the brand’s inaugural presence at the show. Attendees will learn more about this fun new indulgent treat and satisfy their sweet tooth by sampling the seven flavor “smash-ups” at Booth #5808 at the show.         

“We are excited to share all that SmashMallow has to offer in terms of great taste, quality ingredients and inventive flavors with attendees,” said Founder of Sonoma Brands, Jon Sebastiani. “We have received an outstanding response from consumers since SmashMallow launched this summer, introducing a sweet snack we are very excited about because it offers people a delicious small, low calorie treat, made with organic ingredients, that is almost guilt-free.”

SmashMallow launched in August 2016 with seven unique flavors that offer a bit of sweet with wow-factor, in flavor varieties such as Mint Chocolate Chip, Cinnamon Churro and Strawberries & Cream. The marshmallows are low in calories and made with organic and natural ingredients, making SmashMallow the perfect guilt-free sweet snack anyone can enjoy. The brand retails for $3.99 and is currently available at Sprouts stores, West Coast independent retailers and shipping nationally online at www.smashmallow.com.

Winter Fancy Food Show will take place January 22-24, 2017 at the Moscone Center, located at 747 Howard St., San Francisco, CA 94103. For more details on the trade show, please visit www.specialtyfood.com ; for more information about Sonoma Brands, please visit www.sonomabrands.com; for more information about SmashMallow, please visit www.smashmallow.com.

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About SmashMallow

It’s a flavor smash up. Seeking to revitalize the sleepy sweets category, SmashMallow offers premium ‘snackable’ marshmallows that offer a blast of wow, a sprinkling of fun and a carnival of yum on-the-go. SmashMallow is always gluten free with nothing artificial. This is no ordinary marshmallow. This delightfully delicious brand ranges from 70-90 calories per serving, is made with 100% organic sugar and delivers a clean-label indulgence. Satisfying any sweet tooth, SmashMallow is whipped to perfection for a snacking adventure for your taste buds. For more information on Smashmallow, please visit www.smashmallow.com. 

For further information: Rebecca Campbell, rcampbell@startrco.com