Oakland, California (January 13, 2019) – Numi Organic Tea, a premium tea brand and leading purchaser of Fair Trade Certified™ teas and herbs in the United States, is introducing two new product lines, Tea Latte Concentrates and Daily Super Shots, at the 2019 Winter Fancy Food Show in Booth 5783.
“We’re excited to elevate Numi’s presence in trending categories beyond the tea aisle,” said Ahmed Rahim, CEO and Co-Founder of Numi Organic Tea. “Our line of green teas, Turmeric Golden Latte™ blends, and herbal teasans featuring functional ingredients have been very successful while garnering numerous awards. We’re excited to build on this success by bringing our innovative, flavor-first approach to drive growth in these emerging categories.”
Numi’s new Tea Latte Concentrates will be available in Matcha Green Tea Latte and Turmeric Chai Golden Latte™. With just six grams of sugar per serving, these tasty blends contain up to 50% less sugar than competing products, giving latte drinkers a new, delicious, and healthy way to indulge in their daily cup. In keeping with Numi’s commitment to 100% real ingredients, the new Tea Latte Concentrates are made with only organic, ethically-sourced, non-GMO plants and spices—never any flavorings or perfumes, enhancing and complementing the pure taste of matcha and turmeric.
Experience the power of plants in one dose with Numi’s Daily Super Shots. Inflam Away, Immunity Defense, Belly Bliss, Mind Tonic, and Get Going shots feature proven and potent organic teas, herbs, fruits, roots, and spices masterfully blended to maximize both flavor and function. These concentrated shots, made only with real ingredients, are a convenient, no-nonsense complement to your daily wellness routine. In a category that lacks natural offerings, Numi’s clean-label, real-ingredient offering is a distinctive approach for efficient delivery of healthy ingredients including elderberry, pomegranate, matcha, turmeric, ginger, fennel, apple cider vinegar, and more.
These new products are representative of Numi’s longstanding commitment to people, planet and pure tea. Impact-wise, Numi’s turmeric farmers have benefited from their Together for H2OPE project, a Numi Foundation nonprofit initiative providing clean, safe drinking water and community-led sanitation education to Numi’s farming communities around the world. With the first initiative in Madagascar, Numi Foundation partnered with farmers to build 23 wells providing clean water to over 4,000 people across 12 villages. Together for H2OPE has since expanded to India, South Africa, and Egypt.
Numi’s Tea Latte Concentrates will be available February 2019 and retail for $8.99 per 32-ounce recyclable bottle. Daily Super Shots will be available April 2019, retailing for $3.99 for a 2-ounce glass bottle. For $12.99, Numi will also offer a unique 8-ounce multi-shot bottle containing four servings, giving consumers an option that offers a value savings and encourages at-home daily usage.
Additionally, Numi is relaunching Chocolate Rooibos, a fan-favorite tea featuring real cocoa. Chocolate Rooibos now has more tea bags per box (from 12-ct to 16-ct), an updated package, and is line-priced with Numi’s core boxed tea offerings. The relaunch comes with a new certification of Verified Fair Labor and contains Verified Fair Labor organic rooibos, organic cocoa powder, organic cocoa shells, organic honeybush, and organic vanilla. Chocolate Rooibos will ship January 2019.
At the show, Numi will brew tea-infused cocktails at a happy hour for Fancy Food attendees from 3-5pm on January 13th and 14th in Booth 5783. On January 13, Numi will serve Chocolate Rooibos Revival made with Numi’s newly relaunched Chocolate Rooibos, Cacao Liqueur, Skye Vodka, sweet cream, and cinnamon. On January 14, Numi will serve a Spiked Super Shot made with Numi’s Rooibos Tea, pomegranate juice, lime, vodka, ginger beer, cayenne, and rosemary.
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NUMI ORGANIC TEA
Founded in 1999 by brother and sister team Ahmed Rahim (the alchemist) and Reem Rahim (the artist), Numi Organic Tea is a purveyor of premium quality organic, non-GMO and Fair Trade CertifiedTM teas and herbal teasans. Numi blends its organic bagged and loose leaf teas with only real herbs, fruits, flowers, and spices—not unnecessary “natural” flavorings or perfumes. All Numi products are packaged in recycled-content containers and non-GMO tea bags and are available in retail outlets in more than 55 countries worldwide and online at NumiTea.com. An award- winning social enterprise, Public Benefit Corporation, and founding B Corporation, Numi supports community development projects worldwide. To learn more, visit NumiTea.com and follow Numi at Instagram.com/NumiOrganicTea, Facebook.com/NumiTea, Pinterest.com/NumiTea and Twitter.com/NumiTea.