Chicago, Ill. (Jan. 21, 2017) – Enjoy Life Foods, the #1 brand in the Free-From food category, will showcase its new Grain & Seed Bars at Winter Fancy Food Show 2018. A unique line of bars unlike anything in the category, new Grain & Seed Bars are the first to combine three types of the ancient grain sorghum in four comforting, sweet flavors: Chocolate Marshmallow, Banana Caramel, Maple Sweet Potato and Cranberry Orange. Attendees of the Winter Fancy Food Show are invited to visit booth #1458 to meet the Enjoy Life team as well as taste the new line of bars.
“Our goal as a brand is to not only be a leader in the $6.5 billion free-from foods category, but to set the trends in the growing healthy and clean eating category,” said Joel Warady, Chief Sales & Marketing Officer. “With innovation like our Grain & Seed Bars, we’re continuously pushing the boundaries for our consumers, while creating increasingly higher standards for other brands and retailers. Our goal with this new line of bars is to help propel the growth of the Free-From food category and expand options for allergy-friendly consumers, while simultaneously giving ingredient-aware consumers a delicious, unique plant-based snacking option. We strive to consistently meet the demand for convenient options for all consumers, all while giving people permission to worry less and eat freely.”
Grain & Seed Bars are packed with plant-based protein, with the 1.76 ounce bars touting eight grams and 1 ounce bars containing four grams of protein. Each bar is crafted with three types of sorghum, including on-trend popped-sorghum, in addition to purity protocol certified gluten-free rolled oats. The bars are also palm oil-free, gluten-free and free-from 14 allergens – wheat, peanuts, tree nuts, dairy, casein, soy, egg, sesame, sulfites, lupin, mustard, fish, shellfish, and crustaceans – more than any other bar on the market. Like all Enjoy Life products, the bars are made in a dedicated nut-free and gluten-free bakery, are Certified Gluten-Free, Vegan, Non-GMO Project Verified, Kosher, Halal Certified and are made with all-natural ingredients. Retail price is $4.69/five-pack box of one-ounce bars, $2.19/single-serve 1.76 ounce bars and $26.28/12-pack 1.76 ounce bars. Flavor details include:
Enjoy Life’s new Grain & Seed Bars are rolling out this month in natural and conventional retailers, as well as online. To learn more about Enjoy Life’s full portfolio of snacks, or to purchase the new product line, please visit www.EnjoyLifeFoods.com.
About Enjoy Life Foods
Enjoy Life Foods is the leading brand in the growing Free-From category, featuring a robust portfolio of Certified Gluten-Free and Non-GMO Project Verified products that are free-from 14 allergens – wheat, peanuts, tree nuts, dairy, casein, soy, egg, sesame, sulfites, lupin, mustard, fish, shellfish, and crustaceans. Founded with the goal to create great-tasting, allergy-friendly foods, the Enjoy Life line includes cookies, snack bars, chocolate bars, baking chocolate, baking mixes, seed and fruit mixes, protein bites and lentil chips, all available in natural and conventional grocers and mass retailers throughout the United States and Canada. Enjoy Life’s mission and brand promise is to deliver safe, better-for-you products free-from food allergens, but not free-from taste so everyone can Enjoy Life and Eat Freely! To learn more about Enjoy Life, visit www.EnjoyLifeFoods.com, ‘Like’ us on Facebook, or follow us on Twitter, Instagram, Pinterest or Snapchat.
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