Los Angeles, January 21, 2018 – Califia Farms®, a leading U.S. almond milk and coffee beverage brand, will spotlight Cold Brew Concentrates, an all-new line of premium cold brew coffee concentrate, at the Winter Fancy Foods Show. Distinctive for the ‘stand-out-on-the-shelf’ packaging and graphics, each of the 750 ml (25.4 oz.) embossed amber bottles, with screw tops, deliver up to 8 cups of carefully-crafted, Direct Trade-Sourced coffee. Available in three flavors - Vanilla Tolteca, Signature Blend and Mocha - the new concentrates continue Califia’s mission of ‘Better Coffee for All’ and will be sampled at the company’s booth (# 577, North Hall).
“We curated these coffees from the ground up – quite literally – to offer consumers the most sophisticated, delicious, transparently-sourced coffee experience currently available at the retail level. The new cold brew concentrates allow consumers to master their own coffee cups and decide what strength they want for each occasion,” said Brian Lovejoy, Coffee General Manager at Califia Farms. Lovejoy honed his coffee credentials as Head of RTD at Verve Coffee Roasters, and leads coffee innovation at Califia Farms alongside beverage visionary and founder, Greg Steltenpohl.
The 100% Arabica beans, which are lightly roasted in a Scandinavian style, are sourced from Central and South America via Califia’s Direct Trade program – which aims to empower the 30 million small-plot coffee farmers who rely on the popularity of specialty coffees for their livelihood.
“Consumers who choose the Califia brand have the confidence that they are part of an ethical coffee eco-system that not only support the sustainability of our planet, but also pays premium prices to our farmer-partners. By doing this, the farmers can increase their household income and invest back into their business and increase yields,” continued Lovejoy.
At 2.5x strength concentration, Califia Cold Brew Concentrates make high quality cold brew more accessible and affordable to the growing number of consumers opting for the clean energy of coffee. The complex yet smooth, drinkable coffees can be customized as dark or as mild as consumers prefer (typical strength is 1 part coffee to 1.5 parts liquid) – and all are low calorie (10 to 40 cals) and low-to-no sugar (0g to 6g). Califia Cold Brew Concentrates can be mixed with water or with Califia Farms Almondmilk and Coffee Creamers, including the easy-to-steam Barista Blend, for an at-home café experience.
Cold brew coffee’s popularity continues to skyrocket, with concentrates becoming a key part of the category: cold brew coffee consumption was expected to rise 136% in 2017[1], with concentrates making up approximately half of the growth in the natural channel[2].
“While more and more coffee lovers are choosing the clean energy and refreshing taste of cold brew for every occasion, until now, cold brew concentrates have lacked the flavor innovation seen in the traditional RTD coffee sector,” said Lovejoy. “Our Cold Brew Concentrates bring consumers the coffee profile they want – stronger coffee without the bitter taste – in a convenient and aesthetically pleasing format that they increasingly seek.”
Similar to fine wines, skillfully cultivated and curated coffee beans express unique and complex flavor qualities, which are enhanced through Califia’s light, Scandinavian-style roasting techniques. The Signature Blend gives off notes of cherry, melon and brown sugar; while Mocha also offers hints of hazelnut and dark fruit; and Vanilla Tolteca has brown sugar and citrus undertones.
Califia Cold Brew Concentrates in glass join the natural beverage leader’s top selling 32 oz. carton Concentrated Cold Brew. Califia is a leading coffee brand in the Natural and Specialty Channels, with its innovative dairy-free, Nitro Cold Brew coffee lattes - all of which are dairy-free, kosher, gluten-free and non-GMO project verified. Renowned for its flavor innovation, Califia has won top tasting honors from the likes of Self, Progressive Grocer, Thrillist, Refinery29, Buzzfeed and more.
About Califia Farms (pronounced “Cal-ih-FEE-ah” like California)
Inspired by Queen Califia, the mythical namesake of the state of California, Los Angeles-based Califia Farms was founded in 2010 and has become of the fastest-growing natural beverage companies in the U.S. Renowned for having the best-tasting plant-based beverages on the market artfully packaged in a disruptive curvy bottle, Califia has become the number one refrigerated nutmilk and refrigerated RTD coffee brand in the Natural and Specialty channels by creating innovative, healthy and great-tasting premium beverages that make it easy for consumers to go ‘plant-powered’ and live dairy-free, without compromise. Califia is on a mission to discover and share ‘what plants can do’ to help achieve whole body health and to encourage wider adoption of plant-based foods and beverages for the good of our planet.
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Califia Farms Media Relations
Lauren Castillon