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FAIRFIELD, CALIF., Jan. 23, 2017 - Winter Fancy Food Show, South Hall, Booth 4105 -- Retired Jelly Belly^® jelly bean flavors get new life with the new BeanBoozled^® Throwback Edition. Currently in its 4^th Edition, BeanBoozled has become wildly popular thanks to viral exposure online though shared videos. Over the years, some of the line’s lookalike pairs of jelly beans have been retired to make room for new editions of the game. Now, all those retired flavors are back as a limited Throwback Edition launching now in the BeanBoozled line.

Six flavor pairs from the first, second and third editions of BeanBoozled are mixed together with four of the most iconic pairs currently available in the 4^th Edition of BeanBoozled. This is the first time Jelly Belly has brought these flavors out of retirement, combining past and present in the classic Spinner Gift Box size.

Consumers all over the world are taking the BeanBoozled Challenge. The BeanBoozled line consists of pairs of identical looking Jelly Belly jelly beans with very different flavors. One possibility is a delicious Jelly Belly jelly bean flavor while the other is a weird and wild flavor. Will it be Top Banana or Pencil Shavings? Will it be Licorice or Skunk Spray?

“We hear from consumers all the time who tell us they wish they’d tried BeanBoozled in the earlier editions so they could have experienced flavors like Centipede and Baby Wipes,” explained Rob Swaigen, vice president of global marketing for Jelly Belly. “Now, between the 4^th Edition and the Throwback Edition, every BeanBoozled flavor we’ve ever made is available at the same time.”

Available for a limited time, BeanBoozled Throwback Edition is sold separately from the current 4^th Edition BeanBoozled Collection already on store shelves. Packaging for the Throwback Edition has an 80s and 90s look with bold colors and geometric shapes that sets it apart from the current BeanBoozled packaging. The BeanBoozled line was originally announced in 2007, and debuted on store shelves in early 2008.

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ADDITIONAL RESOURCES

BeanBoozled Throwback Edition flavor menu:

• Baby Wipes or Coconut (Throwback)
• Black Pepper or Plum (Throwback)
• Centipede or Strawberry Jam (Throwback)
• Earwax or Café Latte (Throwback)
• Pencil Shavings or Top Banana (Throwback)
• Skunk Spray or Licorice (Throwback)
• Barf or Peach (4^th Edition)
• Booger or Juicy Pear (4^th Edition)
• Moldy Cheese or Caramel Corn (4^th Edition)
• Rotten Egg or Buttered Popcorn (4^th Edition)

About BeanBoozled:

Jelly Belly dares the bravest candy lovers, pop culture enthusiasts and foodies to try their luck with look-alike pairs of jelly bean flavors. Each color is either a delicious flavor or a wild one. Is it tasty Berry Blue, or Toothpaste flavor? Is that Tutti-Fruitti, or Stinky Socks? There’s only one way to find out! With more and more fan videos uploaded online every day, the BeanBoozled^® Challenge is a cultural phenomenon. BeanBoozled jelly beans are certified OU Kosher and are free of gelatin, gluten, fat and dairy. Follow the brand on Instagram.                         

About Jelly Belly Candy Company:

Jelly Belly Candy Company was founded in 1898, and began making Jelly Belly^® jelly beans in 1976. Today, Jelly Belly products are sold all over the world and the company remains family owned and operated by the fourth, fifth and sixth generations of the candy-making family. For more information about Jelly Belly and its confections, visit www.jellybelly.com, or consumers can call (800) 522-3267 and retailers can call (800) 323-9380. Connect with the company online on Facebook, Instagram, Pinterest, YouTube and LinkedIn.