Winston-Salem, N.C., January 22nd, 2017 – Cookies in fruit flavors are flourishing at Salem Baking Company, a premium provider of gourmet baked goods based in Winston-Salem, North Carolina. New flavors such as Clementine, Wild Blueberry and Raspberry have joined established favorites such as Meyer Lemon and Key Lime as some of the top spring and summer sellers.
Salem Baking’s newest Moravian Cookie flavor, Clementine, will debut at the Winter Fancy Food Show at booth #530. Baked with cold pressed Clementine oil, these thin and crisp cookies pack an abundance of citrus flavor into every bite.
As affluent consumers have added more fresh fruits in their diet, they’ve developed a preference for these flavors when they indulge in sweets as well.
“Varietal fruits have become more popular as shoppers show more interest in the nuances of their food, and Clementines are a favorite type of orange across a broad spectrum of consumer demographics,” said Vincent Pellegrino, Vice President of Research & Development at Salem Baking Company.
Wild Blueberry Shortbread Cookies are another flavor that has been well-received in the marketplace. “Wild blueberries have a stronger flavor, and these cookies have visible bits of blueberry baked into the dough so consumers know that the flavor is authentic.” The company’s Raspberry Shortbread also contains real fruit pieces.
The citrus Moravian Cookie flavors, including Meyer Lemon, Key Lime, Blood Orange as well as Clementine, are baked with cold pressed citrus oils for maximum flavor. “We search the world for the highest-quality cold pressed oils,” said Scott Livengood, CEO of Salem Baking Company. “Each recipe contains only the finest, and essential, ingredients to vividly convey the bright citrus flavor.”
Cold pressed oils are produced by pressing or grinding fruit at a low temperature, which allows the oil to retain the full flavor and nutrients of the fruit.
“Although we’ve been using cold pressed oils for years, the recent popularity of cold pressed juices has resulted in greater consumer awareness of this technique and just how important it is to create a flavorful cookie,” Pellegrino said.
About Salem Baking Company
Salem Baking Company, based in Winston-Salem, North Carolina, is a leading provider of premium gourmet baked goods. For generations, Salem Baking Company has been cultivating the tradition of Old World Moravian baking using time-honored recipes and the most coveted ingredients from around the world. The company specializes in distinctive products that celebrate pure and cherished flavors. Artisan product lines include Moravian Cookies, Thin & Crispy Cookies, Shortbread Cookies and Cheese Straws.
For more information about Salem Baking Company, please visit: https://www.salembaking.com.
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