SAN DIEGO, CA. (Jan. 22, 2017) – ARCTIC ZERO today announced that it is adding three new chunky pint flavors and one new bar to its family of Fit Frozen™ lactose-free, low-calorie treats. ARCTIC ZERO® Cherry Chocolate Chunk, Peanut Butter Swirl and Rocky Road Trip Chunky Pints and Cake Batter bars will debut at the 2017 Winter Fancy Food Show in San Francisco, CA and will arrive in grocery freezers in March. Crafted with premium ingredients, the new flavors are designed to satisfy the sweet tooth of all who love frozen desserts – including those with dietary restrictions.
“Our new chunky pint flavors and new bar capture some of dessert lovers’ all-time favorite flavors, in a low-calorie, lactose-free treat that anyone can enjoy. ARCTIC ZERO creates creamy, delicious snacks that don’t force you to choose between indulging and your commitment to your health,” said Amit Pandhi, CEO of ARCTIC ZERO.
ARCTIC ZERO is whey protein-based, lactose free, low sugar and low in calories with fat free and lower fat options– and all the new flavors are also gluten free – making it a popular dessert option for those who are diabetic, lactose intolerant, gluten-intolerant or who are focused on staying fit and trying to maintain a healthy diet. ARCTIC ZERO frozen desserts do not contain cream, milkfat or eggs.
The new flavors come on the heels of the successful 2015 debut of ARCTIC ZERO’s first chunky pints, which delivered on consumer demand for low calorie frozen desserts with tasty mix-ins. ARTIC ZERO chunky pint dollar sales in 2016 grew 184 percent year-over-year.
ARCTIC ZERO considers fan feedback, classic preferences and flavor trends when developing new products. The newest chunky pints and bar, which will arrive in stores nationwide in March 2017 are:
Each of ARCTIC ZERO’s new Chunky Pints contain 12 grams of protein, 12 grams of fiber and only 300 calories per pint (75 calories per serving). Portioned, individually wrapped bars are convenient grab-and-go treats featuring 3 grams of protein, 2 grams of fiber, and only 80 calories each.
“Flavor innovation is both an art and a science for ARCTIC ZERO,” said Pandhi. “We are obsessed with finding the right ingredients to deliver outstanding taste, while delivering on our commitment to a ‘clean’ indulgence. To us, that means using only GMO-free ingredients and natural sweeteners, never using any sugar alcohols which are often derived from GMO corn.”
All ARCTIC ZERO products are GMO-free, contain hormone-free whey protein and utilize low calorie monk fruit concentrate as a sweetener. ARCTIC ZERO contains no artificial flavors, colors, sweeteners or preservatives.
According to a brand survey*, about a third of American adults limit their ice cream consumption because they feel it’s not a healthy choice, and a quarter say they avoid eating ice cream altogether. ARCTIC ZERO created the Fit Frozen® desserts category, giving health-conscious people who love ice cream a reason to reach into the freezer again. ARCTIC ZERO founder and chief flavor innovator, Greg Holtman, first developed ARCTIC ZERO for his mother – a type-1 diabetic. While she loved sweets, particularly ice cream, most desserts contained artificial sweeteners and ingredients. In the years since, Holtman’s solution has become a favorite indulgence for millions of Americans with dietary restrictions.
ARCTIC ZERO is available for a suggested retail price of $4 to $5 at natural and traditional grocers nationwide, including Albertsons/Safeway, Kroger, Publix, Sprouts Farmers Market, Walmart and Whole Foods Market, as well as online at Amazon.com and arcticzero.com.
About ARCTIC ZERO
Founded in 2010 and headquartered in San Diego, ARCTIC ZERO is the pioneer of Fit Frozen Desserts without all the fat and calories. Handcrafted from premium ingredients, ARCTIC ZERO products are low glycemic, lactose free, GMO free and come in many gluten free flavors. They’re the perfect guiltless pleasure for whenever your sweet tooth strikes. ARCTIC ZERO’s 300 calorie Chunky Pints, 150 calorie Creamy Pints and 80 calorie Dipped Bars offer everyone the chance to taste the sweet life with zero guilt, including those looking for a post-workout snack, watching their weight or following a special diet. ARCTIC ZERO is available at more than 14,000 natural and traditional grocers nationwide including Albertsons/Safeway, Kroger, Publix, Sprouts Farmers Market, Walmart and Whole Foods Market, as well as online at Amazon.com and arcticzero.com. ARCTIC ZERO was recognized by Inc. magazine as one of the nation’s 5000 fastest-growing private companies in both 2015 and 2016. For more information, please visit arcticzero.com or find ARCTIC ZERO on Facebook, Twitter, Instagram and Pinterest.
*Online survey of 1,000 representative Americans conducted June 21-June 22, 2016 by third-party research firm Toluna