January 17, 2016 San Francisco, CA – Winter Fancy Foods Show, Booth #256
Barsmith, a leading provider of craft quality bar essentials and mixers is proud to announce that it has become the first cocktail mix brand to be verified by the Non-GMO Project as free of genetically modified ingredients.
The Non-GMO Project is a non-profit organization that believes in offering consumers an informed choice about genetically modified organisms (GMOs) in foods, and is committed to building the non-GMO food supply, educating consumers, and identifying verified non-GMO options.
Barsmith items which have achieved Non-GMO Verification are: Barsmith Honey Ginger, Barsmith Lime Juice and Barsmith Simple Syrup. All other Barsmith flavors are nearing completion of the highly rigorous verification process and are expected to be Non-GMO Verified in 2016. All Barsmith products are made in the United States using only natural, Non-GMO ingredients.
Professional bartenders and at home consumers are increasingly looking for cocktail ingredients that match the quality of the spirits they are being mixed with. Many are concerned with artificial colors and flavors, high fructose corn syrup, genetically modified ingredients and lack of precision formulations found in most of the available mixes on the market. Using only All-Natural, Non-GMO ingredients, and formulated to proprietary recipes using exact standards, Barsmith makes it easy to make top quality bar cocktails and provides new, customer pleasing, mix ingredients for even the most discerning bars and restaurants.
“By using only All-Natural and Non-GMO ingredients, mixed at exacting proportions, Barsmith products are setting a new standard for mixes without adding a premium in price over conventional, artificially flavored mixes”, said Bob Angus, CEO of Four Blue Palms, Inc. “We are proud to add the Non-GMO Verified seal to our bottles and believe that Barsmith products – made with only Non-GMO ingredients – offer our consumer the best quality products available on the market today”.
Barsmith is available to the trade through the Four Blue Palms, Inc. distributor network and wholesale through Four Blue Palms, Inc. Since the brand’s launch in January 2015, it has achieved nearly 20,000 points of distribution, making Barsmith one of the fastest growing cocktail mix brands in the U.S.
About Barsmith
Launched in early 2015, Barsmith products are meticulously small-batch manufactured near Nashville, TN using secret recipes developed by our top bartenders. Precise formulations along with high quality, natural ingredients deliver vibrant, consistent flavor to best compliment simple or complex cocktails. Barsmith mixes pair perfectly with quality spirits or can be enjoyed by themselves for a unique refreshing drink. Inspired and created by top bartenders for bar professionals and consumers alike, Barsmith bar essentials include: reimagined 12.7oz Grenadine, Lime Juice, Dirty Martini Olive Brine and Simple Syrup; highly innovative and versatile 12.7oz Honey Ginger and Old Fashioned mixers for the exploding whiskey market; and best-in-taste 32oz Bloody Mary and Margarita mixers. Barsmith is proud to be the first Non-GMO verified line of cocktail mixers.
About Four Blue Palms
Four Blue Palms, Inc. is a privately owned beverage group focused on crafting and delivering the highest quality cocktail essentials and mixer products. Together, Four Blue Palm’s team represents over half a century of innovating, producing, and marketing iconic food and beverage brands enjoyed by discerning consumers’ around the world. The company’s products are sold by leading retailers and beverage supply distributors throughout the United States. Four Blue Palms just happens to be headquartered in Austin, TX and Nashville, TN, surrounded by great music, great food and great drinks, key inspirations for the group’s brands. For more information, please visit the Four Blue Palms brand websites – www.Barsmithmix.com and www.cocktailrx.com or social media outlets like Twitter, Facebook, Instagram or Pinterest (key word BarsmithMix or CocktailRx).
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