SAN DIEGO (Jan. 17, 2016) – ARCTIC ZERO®, the pioneer of Fit Frozen Desserts™ without all the fat and calories, has unveiled seven craveable new additions to its family of creamy, sweet indulgences with zero compromise: Brownie Blast, Snickerdoodle Dandy and Banana Pudding Chunky Pints; Cake Batter and Poppin’ Pomegranate Creamy Pints; and Mint and Salted Caramel Chocolate-Dipped Bars. Crafted with premium ingredients to satisfy every sweet tooth, the new flavors celebrate crowd-pleasing flavor profiles reimagined with an ARCTIC ZERO twist to delight classic dessert lovers and health-conscious foodies alike. The new options, which won’t be publically available until March 2016, are debuting at the Winter Fancy Food Show 2016 in San Francisco, CA, Jan. 17-19 at booth #247, where show attendees are invited to experience the new offerings in-person and learn more about the latest Fit Frozen Dessert innovations.
“From the beginning, our mission was to bring frozen dessert favorites to consumers in fresh and exciting ways that they could actually feel good about,” said ARCTIC ZERO founder, Greg Holtman. “We were inspired by the recent throwback to traditional desserts as well as culinary trends like salted caramel we witnessed in the marketplace and in direct feedback from our fans. This led us to reimagine time-honored favorites like brownies, banana pudding, and cake batter in our own unique “fit frozen” way that only ARCTIC ZERO can. The result is a fresh batch of clean, low calorie, yet indulgent desserts that hit on the satisfying flavor profiles consumers crave, but in ways they haven’t experienced before.”
Each new ARCTIC ZERO variety celebrates the delightful flavors of childhood classics reimagined in grown-up form. Like all other ARCTIC ZERO products, the new flavors are made with premium, GMO-free ingredients, including hormone-free whey protein, and antioxidant-rich monk fruit with zero artificial flavors, sweeteners or colors. New product details include:
ARCTIC ZERO Fit Frozen Desserts are low in calories, low glycemic, lactose free, and gluten free for an ideal treat or post-workout snack that helps those watching their weight or following special diets taste the sweet life with zero guilt. Recent consumer research conducted by a third-party research firm in partnership with ARCTIC ZERO revealed that 65 percent of the brand’s social media followers report weight management as a constant effort and integral part of their daily lives. In addition, seven out of 10 who had eaten a frozen dessert in the last two to three months reported eating frozen desserts weekly, making the new flavors from ARCTIC ZERO a perfect better-for-you swap for traditional ice cream that supports spring and summer fitness plans.
ARCTIC ZERO is available for a suggested price of $4 to $5 at natural and traditional grocers nationwide, including Albertsons/Safeway, Kroger, Publix, Safeway, Sprouts Farmers Market, Walmart and Whole Foods Market, as well as online at Amazon.com and arcticzero.com. For more information, please visit arcticzero.com.
About ARCTIC ZERO®
Founded in 2010 and headquartered in San Diego, ARCTIC ZERO® is the pioneer of Fit Frozen Desserts™ without all the fat and calories. Handcrafted from premium ingredients, ARCTIC ZERO is low glycemic, lactose free, gluten free and GMO free. It’s the perfect guiltless pleasure whenever your sweet tooth strikes. ARCTIC ZERO’s 300 calorie Chunky Pints, 150 calorie Creamy Pints and 80 calorie Chocolate-Dipped Bars offer everyone the chance to taste the sweet life with zero guilt, including those looking for a post-workout snack, watching their weight or following a special diet. ARCTIC ZERO is available at more than 12,000 natural and traditional grocers, including Albertsons/Safeway, Kroger, Publix, Sprouts Farmers Market, Walmart and Whole Foods Market, as well as online at Amazon.com and arcticzero.com. For more information, please visit arcticzero.com or find ARCTIC ZERO on Facebook, Twitter, Instagram and Pinterest.
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