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Classic comfort food favorites made plant based on display at booth #3123

LAS VEGAS (February 6, 2021) – Tofurky, the leading independent producer of plant-based meats in the U.S., and sister brand Moocho, which is leveling up dairy-free comfort foods, will both showcase crave-worthy innovations at the Winter Fancy Food Show 2022. Attendees will be some of the first to experience Tofurky’s all new Pepperoni the collection of new Cream Cheeses from Moocho and sample the brand’s Shredded Cheese.

Both brands are expanding their portfolios of chef-crafted plant-based foods made with the highest quality ingredients by bringing more comfort food options to the table for everyone from flexitarians to vegans to enjoy. Non-GMO, vegan, gluten-, soy- and cholesterol-free, these soon-to-be plant-based favorites cater to the growing number of consumers who are conscious of their food choices and are demanding more sustainable options. Additional details include:

• Tofurky Pepperoni – This plant-based meat unlocks complex meaty flavors blended with garlic, mustard and crushed red pepper when hot, and a savory, bold, somewhat spicy rich flavor with delicious earthy fats when cold. With the ability to char, brown or blacken at high heat, Pepperoni stands out from other plant-based options on the market. It’s the perfect way to add all the bold flavor of pepperoni without any animal-based ingredients to pizzas, a quick appetizer, charcuterie board, or lunch and dinner recipes. SRP $4.99, 8 packages per retail case.
• Moocho Cream Cheese – Free from the eight major allergens, Cream Cheese brings a rich, tangy flavor by using fermented cultured ingredients in the same way traditional cream cheese making takes place, combined with a creamy, spreadable texture. In three varieties including Strawberry, Garden Vegetable and Just Plain Yum, they’re great for many recipes, like swirled into creamy pasta, whipped into mashed potatoes or dolloped on a freshly toasted bagel. SRP $4.50, 6 packages per retail case.
• Moocho Shredded Cheese – Available in Cheddar, Mozzarella, and Fiesta Blend, these allergen-friendly, dairy-free Shreds use fermented cultures and ageing used in traditional cheese-making techniques to draw out the very best experience in plant-based shredded cheese. Whether sprinkled on a taco or melted to top pizza and grilled cheese, these shredded cheeses, which launched in 2020, are made to melt and stretch with uniquely big, smooth flavor and elevate every kind of comfort food with non-GMO, vegan, cheesy perfection. SRP of $4.99, 8 oz. pouches.

Showgoers will get a first taste of Moocho’s three cream cheese flavors, deliciously spread on bagels. Attendees will also be able to sample a comfort food favorite, pizza, incorporating Moocho’s dairy-free Mozzarella Shreds and Tofurky Pepperoni for a flavor-packed, plant-based bite.

“We are thrilled to share our new plant-based Cream Cheese, Shredded Cheese and Pepperoni with Winter Fancy Food Show attendees,” said Tofurky and Moocho CEO and president Jaime Athos. “Tofurky and Moocho are taking plant-based foods to the next level. These new options are bringing affordable and delicious options to the aisles for shoppers demanding more sustainable plant-based foods, as well as to food service operators who are hoping to attract new diners with inclusive menu options. Whether pizzerias, delis or weekly grocery lists, we’re bringing new plant-based meat and dairy that can easily be integrated into recipes and other favorites.”

Certified Benefit Corporations, Tofurky and Moocho put purpose before profits and reinvest in a wide variety of environmental initiatives, advocate for animal welfare and invest in community. The brands have always focused on sustainability and activism, including lobbying for labeling reform, but this new endeavor is taking activism a step further. Being a B-Corp., each brand is subject to public audits of supply chain, employee welfare and environmental practices. All Tofurky and Moocho products are vegan and use local and organic ingredients whenever possible.

Tofurky Pepperoni and Moocho Cream Cheese will be available in 2022. For additional sales information, please email info@tofurky.com. For more information about Tofurky, visit Tofurky.com or find the brand on Facebook, Instagram and Twitter. For more information on Moocho, visit moochofoods.com or follow the brand on Instagram.

About Tofurky

Founded in 1980, Tofurky is the leading independent plant-based protein producer in the nation, making lip-smacking plant-based foods that are kind to people, animals and the environment. All Tofurky’s chef-crafted foods are made with the highest quality ingredients and are indulgent ways for everyone from vegans to flexitarians to enjoy their favorite comfort foods. All Tofurky products are 100 percent non-GMO, vegan and use local and organic ingredients whenever possible. As a Certified Benefit Corporation, Tofurky puts purpose before profits and reinvests in a wide variety of environmental initiatives, advocates for animal welfare and invests in its community. For more information, visit www.tofurky.com, ‘like’ us on Facebook, or follow us on Instagram and Twitter.

About Moocho

Founded in 2019, Moocho is a brand for past, present and future dairy-free enthusiasts, born of a revolution in new-school recipes and simple, modern ingredients. Moocho aims to provide tasty, affordable and accessible dairy-free foods with a texture that shoppers crave. It brings a new generation of plant-based indulgence to the table and closes the gap between what is currently offered and what consumers want. All Moocho products are 100 percent non-GMO, vegan and gluten-free. Moocho is a Certified Benefit Corporation that reinvests in environmental initiatives, advocates for environmental conservation and invests in its community. In addition to Moocho’s do-good enterprise actions; its supply chain and vendors are audited for fair labor practices and ingredient specifications to ensure all contributions to the finished product are respected and hold integrity. For more information, visit moochofoods.com or follow us on Instagram.

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