FAIRFIELD, CALIF., Jan. 19, 2020-- Winter Fancy Food Show (booth 3301) -- Jelly Belly Candy Company once again captures the essence of a popular flavor and brings it to life as a world famous Jelly Belly® jelly bean. The company’s newest flavor, rosé, debuted in October.
The beverage’s popularity among adult consumers drove demand for a rosé flavored Jelly Belly jelly bean to join the company’s unmatched flavor lineup. While rosés are blends that can run the gamut in terms of flavor profiles, rosé Jelly Belly jelly beans are inspired by a sparkling variety – deliciously dry yet sweet. The candy itself is a beautiful pink with an iridescent finish that brings to mind the effervescence of a real sparkling wine.
Rosé Jelly Belly jelly beans debuted as a single flavor in two clever packages. Miniature bottles hold 1.5 ounces of rosé Jelly Belly jelly beans, and are wonderful wedding, shower and party favors. A larger, 5.6-ounce wine bottle with a foil-wrapped neck comes packed with 20 petite bags ideal for snacking and sharing. Additionally, candy and wine aficionados can look for this new flavor in bulk. In February, this sparkling flavor will be available in a 3.5-oz Grab & Go® Bag.
Jelly Belly is no stranger to drawing inspiration from adult beverages. The company introduced cocktail flavors in 1980, and today flavor offerings include favorites such as margarita, pina colada and draft beer. All flavors of Jelly Belly jelly
beans, including rosé, are free from alcohol, gluten, dairy, fat and peanuts, and are certified OU kosher.
About Jelly Belly Candy Company:
Jelly Belly Candy Company was founded in 1898, and began making Jelly Belly® jelly beans in 1976. Today, Jelly Belly products are sold all over the world and the company remains family owned and operated by the fourth, fifth and sixth generations of the candy-making family. For more information about Jelly Belly and its confections, visit www.jellybelly.com, or consumers can call (800) 522-3267 and retailers can call (800) 323-9380. Connect with the company online on Facebook, Instagram, Pinterest, YouTube and LinkedIn.
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