SAN FRANCISCO, CA – January 13, 2020 – Alice Medrich, acclaimed pastry chef credited with popularizing the chocolate truffle in America, will host a book signing at 1:30 pm on Sunday, January 19th at the Winter Fancy Food Show, Booth #3339.
While chocolate is her first love, Alice Medrich has turned her attention over the last few years to the burgeoning world of alternative flours. After her book Flavor Flours won the 2015 James Beard Award for Best Baking and Dessert Book, Alice began exploring the untapped potential of upcycled ingredients. She has partnered with Renewal Mill, the Oakland-based upcycled ingredients company, to lead their research and development activities, starting with their first ingredient - okara flour.
"Finding ways to add new, delicious, nutrient and fiber-rich flours into our favorite baked goods, desserts, snacks, and staples has been the best kind of challenge,” says Chef Alice Medrich, “— one that’s fun and makes a difference for the future."
Come chat with Alice about the exciting world of next-generation baking and get your copy of Flavor Flours signed at Renewal Mill’s exhibit booth, #3339. Limited copies of the book will be available for free on a first-come, first served basis, but guests are encouraged to bring their own book for signing. Press, please inquire about one-on-one meetings with Alice and the Renewal Mill team.
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About Renewal Mill
Renewal Mill is a next-generation ingredients company that makes sustainability a cinch by finding value in the overlooked and transforming it into delicious food. Our unique portfolio of premium, upcycled ingredients turns supply chain inefficiencies into profitable revenue streams. Partnering with today’s most forward-thinking brands, we’re building a new circular economy of food, that’s better for people and the planet we love. Our flagship ingredient is okara, a high fiber, high protein, gluten-free flour made from the byproduct of soymilk production. We use the okara in a number of CPG products including a vegan, soft-baked chocolate chip cookie and a 1-to-1 gluten-free baking flour. To learn more about Renewal Mill, visit www.renewalmill.com, ‘like’ us on Facebook, or follow us on Twitter, LinkedIn, and Instagram.
About Alice Medrich
Author, pastry chef, and teacher, Alice Medrich is one of the country’s foremost experts on chocolate and chocolate desserts. Since 1976, when her renowned shop, Cocolat, opened and her first dessert feature (of many) appeared in a national publication, Alice’s innovative ideas and recipes and her insistence on quality ingredients have influenced a generation of confectioners, pastry chefs, and home cooks. Among her early accomplishments, Alice is credited with popularizing chocolate truffles in the US and introducing the larger “American” chocolate truffle. Since selling Cocolat in 1989, Alice has become an award-winning cookbook author, winning five James Beard Foundation Awards for her work, including three Cookbook of the Year distinctions. Alice continues to consult for established and emerging companies in the bakery, chocolate, and confectionery categories in addition to her most recent work with innovative upcycled ingredient companies. She resides in Berkeley, California.