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NEW YORK, Oct. 4, 2018 /PRNewswire/ -- The Specialty Food Association (SFA) returns to San Francisco January 13 to 15, 2019, with the largest specialty food and beverage trade show on the West Coast – the 44th annual Winter Fancy Food Show. The most influential buying decision-makers from retail, foodservice, e-commerce, and hospitality flock to the show each year to taste trends and do business.

Registration is now open to the food industry at fancyfoodshows.com.

"Specialty foods are being purchased for every market, through all channels. The Winter Fancy Food Show will help shape what we all see on retail shelves and restaurant menus throughout 2019," said Phil Kafarakis, president of the Specialty Food Association. "In a post-show survey last year, 80 percent of attendees reported that they plan to attend the show again. Clearly, we have fantastic B2B engagement, buyers from all segments will again be on hand in San Francisco to select products that wow consumers."

Held at Moscone Center, the industry-only show will cover more than three and a half football fields of space – 200,000+ sq. feet – with the latest in innovative and authentic specialty food products from across the US and the globe. Attendees can expect 1,400 exhibitors showcasing 90,000 specialty food products at the show. Last year's show was described as "awesome," "fun," and a "great place to spot trends" by attendees.

Show highlights include a full range of educational programming and events:

• What's New, What's Hot: presenting hundreds of on-trend products
• Incubator Village: an expanded showcase for food incubators with new specialty food stars on hand to display their products at the earliest stage
• SFA 7th annual Leadership Awards Ceremony honoring inspirational industry leaders
• Super Sessions and Excite talks: innovative experts talk food, sustainability, commerce, and food tech
• "New Brands on the Shelf:" up-and-coming producers who are SFA Member Candidates share their products
• Front Burner: a dynamic foodservice pitch competition judged by professionals from the industry
• Educational areas on the show floor that highlight the latest trends and business ideas
• Major food donation at show's end to Feed the Hungry

The Fancy Food Show is a trade-only event. The Specialty Food Association provides complimentary press badges to qualified media. Learn more and register.

About the Specialty Food Association 
The Specialty Food Association is a thriving community of food artisans, importers and entrepreneurs. Established in 1952 in New York, the not-for-profit trade association provides its 3,800 members in the U.S. and abroad with resources, knowledge and connections to champion and nurture their companies in an always-evolving marketplace. The Association owns and produces the Winter and Summer Fancy Food Shows, and presents the sofi™ Awards honoring excellence in specialty food. Learn more at specialtyfood.com.

SOURCE Specialty Food Association